_smithsonian-channel-brand-identity-anthem.jpg "Smithsonian Channel - Brand Identity - Anthem from what does pace mean on a traffic ticket Video Screenshot Preview")
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⏲ Duration: 30 sec
✓ Published: 29-May-2020
✓ Published: 29-May-2020
Description:
What does it mean to be a nonfiction content brand in a world so short on facts?nnSmithsonian Channel’s new design system possesses a deep strategic core: each decision, from the updated logo to the new strong, saturated color palette, is guided by the goal of communicating the brand’s tagline “It’s Brighter Here” at every opportunity. Visual simplicity and a content-first graphic approach further help Smithsonian Channel stand out and telepathically communicate its fact-based mentalit
What does it mean to be a nonfiction content brand in a world so short on facts?nnSmithsonian Channel’s new design system possesses a deep strategic core: each decision, from the updated logo to the new strong, saturated color palette, is guided by the goal of communicating the brand’s tagline “It’s Brighter Here” at every opportunity. Visual simplicity and a content-first graphic approach further help Smithsonian Channel stand out and telepathically communicate its fact-based mentalit
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